I've been very extremely lucky to have had awesome bloggers, especially Jena at Modish, write about pequitobun over the last two years, because they have helped me to reach audiences that I never would have on my own. So, I want to say to all of them, Thank you so much!!
Thinking about it, I realised that I've slacked off from doing any PR since the early days of pequitobun, when I was emailing many blogs and trying to get pequitobun seen amongst the crowded seas of jewelry. So, one of my goals for this year is to combine my website launch with a concerted PR effort. Towards this, one of the main projects I have been working on is my media kit. I finally got it all put together this weekend, and I am really happy with it!
Since it contains many of my new designs, which I want to keep under wraps until the site launch in a month, I'm smooshing the image to a really small size =). But, since I've worked so hard on it, I had to announce it! It is a six page kit, and I still have to figure out the packaging and whether I want to attach a CD.
Next, I have to research the magazines and blogs that I will send the kit to. It's kind of a dilemma because the site is not yet ready, but magazines have lead times of about 3 months, so, theoretically, the earlier I get in contact with editors, the better. I guess it should be ok, since I see in magazines that they sometimes only have phone numbers of the retailers/designers, and no website? With the online media, I think lead times are much shorter, maybe 2 weeks- 1 month, so I can wait until the site launch or close to that. I guess we'll find out!